Perception, Persuasion, and Promotions in Media – A Look at How Advertisers Affect Buying Decisions

September 17, 2016
"Advertising is the art of acceptable humans to absorb money they don't acquire for something they don't need." - Will RogersThe Case Study The 1970s was host to a showdown. One with no romanticised Wild West connotations, but a aggressive animosity in the apple of business. The participants were allegorical absolute banker Lester Wunderman and Madison Avenue close McCann Erickson, and the acumen was the Columbia Almanac Club account. Wunderman is broadly advised the architect of modern-day